Top 6 social media campaigns in 2017
Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.
All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we’ve seen.
Source:http://Socialmediatoday.com
1.Heineken #OpenYourWorld-The Purpose Driven Campaign
2017 was the year that purpose-driven marketing really struck the time.Spurred on especially by events in the US, global brands like Heineken and others shifted beyond products and hopes to touch people’s value.
Their #OpenYourWorld advertising campaign focused on bringing people combined with polar opposite views and in the end discussing their dissimilarities over suspected it a bottle of Heineken.
2.Tesla and the Model 3 – The Power of the Social CEO
The world’s biggest EV (electric vehicle) maker is Tesla right?
Wrong. It’s actually Renault-Nissan but the simple fact most people would believe it’s Tesla shows how impactful their marketing initiatives have been this year.Elon Musk, the planet’s foremost tech superhero (super villain? ) has recently been at his bombastic best once again this year and social media, the launch of the new Model 3 turned brains around the world.
Irrespective of being far smaller than their automotive rivals, our research into the interpersonal media process of automobile brands found that Tesla regularly outperformed larger rivals ,making over 3X the engagement of another best performing automotive brand on Twitter.
The thing that really stands out for Tesla is the impact that Elon Musk has on their marketing. {Throughout the live streaming/tweeting of the Model 3 launch, Musk was front and centre, sharing posts on interpersonal media to his 12-15 million+ followers and making a huge difference to the engagement and reach of each and every of these articles.The lesson? A truly social CEO can make a major impact in the personality-driven world of interpersonal media.
3.#Dom from Domino’s – The Chatbots are Coming
Chatbots were one of the top innovations to become popular in social media marketing in 2017, but there was one company especially that took full good thing about their utility and the compatibility with sociable – Domino’s Pizza.
We actually mean who isn’t enthusiastic about a robot that will order you a pizzas ?
This can be a little bit of a cheeky one as Dom was first created in the summer of 2016, but given the prerequisites required for ordering account login it wasn’t really until 2017 that “Dom” became the master of pizza that he is today.
Now hungry pizza lovers can complete a full pizza order through Dom via Facebook Messenger, who’s even able to crack a few {corny|pathetic|tacky} jokes (sorry I {could not|didn’t want to|could hardly} resist).
We analyzed some of the top marketing and social media developments discussed in 2017 and with chatbots right at the top alongside AJAI and machine learning, it can be} fascinating to see how things progress next year.
4.Airbnb #WeAccept – Turning Crisis into Purpose
By the end of 2016, Airbnb was struggling to cope with a serious problem – there were widespread accusations of Airbnb hosts turning away guests for discriminatory reasons. Airbnb responded and made new guidelines to ensure everyone in the Airbnb community is treated evenly.But they needed to spread the message.
Therefore in February 2017, during the Super Bowl, they put forward the #WeAccept campaign:
What influences this battle to emerge (beside exceptional execution on social) is that Airbnb could pivot what could have been a wellspring of pessimism, and not simply battle the fire, but rather really start to claim the discussion. It was a top of the line lesson in online networking promoting for notoriety administration and a case of showcasing, PR and item, all working as one.
What’s more, those social outcomes? Well as indicated by Airbnb, the #WeAccept campaign was Airbnb’s third biggest driver of earned impressions ever at more than 87 million. On Twitter, #WeAccept was the #1 publicist hashtag utilized amid the Super Bowl, as Airbnb produced more than 33k tweets amid the principal half of the amusement, more than some other sponsor, with an overwhelmingly positive notion.
Responses to the general crusade were 85% positive (in light of an Airbnb internal tracker).
5.#MeToo – An Organic, Social Movement
It’s not about brands. The non-business social crusade that got our attention, was #MeToo.The campaign gave a voice to a huge number of ladies (and a couple of men) from around the globe who had endured rape and badgering, lighting a worldwide online networking talk.
Regardless of whether deliberate or not, online networking was the ideal medium for this crusade to go really worldwide, and maybe in particular, for individuals to see that were they not the only one, as well as that the issue was broad. The hashtag was utilized over a million times in only two days and spread to relatively every edge of the globe. It’s likewise striking that albeit natural reach might color, when the message is really intense, it can even now work.
6.Eggo and Stranger Things – The TV Tie-in
Our last crusade originates from the inquisitive universe of Eggo and Stranger Things. The 80’s style Netflix sensation has surprised the world and the brand most connected to the arrangement? Eggo, Kelloggs’ waffle image.
What influences this campaigns to savvy is the means by which they have figured out how to turn an oft-ridiculed promoting strategy (item position) into something that now feels like an inborn piece of the arrangement. Rather than “unobtrusively” putting the brand in the scenes, both brand and scholars cooperate to make something that is interesting and legitimate, utilizing online networking to assemble this association freely.
These are a portion of the best social crusades we’ve seen for the current year – ideally they can help make them consider your procedure for 2018, and what’s producing the most effect and reaction.